Sökresultat för: Anne H. Chasser
Brand Rewired: Connecting Intellectual Property, Branding, and Creativity Strategy (Inbunden)
avAnne H. Chasser, Jennifer C. Wolfe
ISBN: 9780470575420 - UTGIVEN: 201007Discover how the world's leading companies have added value to their company by rewiring the brand creation process Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking[...]
Domain Names Rewired: Strategies for Brand Protection in the Next Generation of the Internet (Inbunden)
avJennifer C. Wolfe, Anne H. Chasser
ISBN: 9781118312629 - UTGIVEN: 201211An essential guide to navigating the shifting Internet landscapeThe Internet is about to profoundly change when it explodes from a 21 top level domain world to a 500 to a 1,000 .anything top level domain universe. How will you evolve your .com strategy? How will you keep your brands safe in the chan[...]
